Start With Why presents a compelling and practical framework that many professionals could benefit from implementing.

Sinek’s core premise — that understanding your fundamental purpose drives better decision-making and long-term thinking — is both convincing and actionable.

Unfortunately, the book suffers from significant structural issues. The central concept, while valuable, could be effectively communicated in a much shorter format. The text relies heavily on repetitive examples, with Apple’s story appearing so frequently that it becomes distracting rather than illustrative.

While the underlying message has serious merit, the execution doesn’t justify the investment required for the full 200+ page book.

For readers interested in Sinek’s framework, his original TED talk delivers the same essential value in a more concise format.